Naming Architecture & Creative Solutions Manager

https://employment.wellsfargo.com/psc/PSEA/APPLICANT_NW/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&FOCUS=Applicant&SiteId=1&JobOpeningId=5136660&PostingSeq=1&

Job Description
	This newly created role will support a variety of LOBs within Wells Fargo, offering strategic & creative naming/messaging solutions for printed and digital projects for line of business names, campaigns, products, services, and programs.  Responsibilities Include: Evaluating names submitted by LOB’s to ensure they fit with our naming architecture as  well as our partner needs – generating naming & messaging solutions, sharing process  and setting expectations Generating names for LOB’s to review & consider Organizing and facilitating meetings with LOB partners to understand naming needs and  determine best course of action Preparing short presentation decks with examples of how names would appear in LOB  context Reaching out to Brand Team Partners for collaboration on projects which involve visual  identity work Working closely with Aprimo Database Administrator to facilitate naming reviews with Legal Providing regular updates and reporting on projects Accountable for naming agency management and evaluation A Successful Team Member Will Possess: Ability to effectively communicate and provide creative solutions to internal partners Ability to function in a fast-paced environment Ability to leverage research insights into successful strategies and naming solutions Ability to manage multiple priorities and projects, meeting tight deadlines, independently  and  in a timely fashion Ability to plan, execute, and manage projects effectively Characteristics of a self-starter and strategic thinker with a collaborative and partner oriented  mindset Impeccable verbal and written communication skills Strong understanding of naming and linguistics
	Basic Qualifications
	6+ years marketing experience and 3+ years leadership experience.
	Minimum Qualifications
	5+ years’ experience at an advertising or branding agency working in a naming or  copywriting capacity Experience managing a high volume of creative projects Experience working on, partnering with, or serving various marketing channels, including  print and digital media
	Preferred Qualifications
	Bachelor's degree in Marketing, Communications, English, or other business-related field Experience within the Financial Services Sector