About Lexicon
Lexicon Branding is at the forefront of developing category-defining names for the world's most innovative brands. Our portfolio includes hundreds of iconic names such as Swiffer, Sonos, Pentium, Dasani, and Impossible Foods. For over 40 years, we have partnered with our clients to establish unique brand identities that have become dominant across categories. In other words, names that help our clients grow.
We foster an environment of creativity, problem-solving, innovation, and thought leadership. Curiosity and creativity are not just encouraged but are essential. Our team pushes boundaries, embraces new ideas, and challenges conventional thinking.
About the Role
Linguistics is one of the pillars of Lexicon branding. Our deep investments in the applications of linguistics and cognitive science to branding have helped Lexicon build an “engineering layer” that combines language principles with creative insights, proprietary software, and unique consumer research methodologies.
As a Language Strategist, which is a newly created position for us, you will be managing that “engineering layer.” More specifically, you will employ our proprietary software and databases and lead our global network of linguists. Since virtually all branding is now global, you will be responsible for evaluating the semantic and cultural dimensions of the names that we recommend to clients and incorporate input from our global linguistic network.
You will also work in concert with members of our Creative and Insights teams to develop creative strategies, positioning platforms, brand names and brand architectures. You will play a key role in client engagements and help to translate their feedback into creative directions. This is a very fluid role that sits at the intersection of linguistics, storytelling, and creativity.
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