Wednesday, January 8, 2014

Naming Specialist at Landor Associates for New York 

Naming Specialist

Location: New York, NY
Job Code: 4052
# of openings: 1


The New York office of Landor Associates is looking for a Naming & Writing Specialist to collaborate with the verbal branding team to provide creative expertise and excellence leading to successful verbal branding solutions that strategically identify, address, and solve a client’s business problems. In this position, the successful candidate will:
  • Lead creation and brainstorming activities as well as constantly innovating naming and verbal identity practices.
  • Generate impactful, innovative, breakthrough on-strategy names, brand lines, brand drivers, and other verbal branding deliverables.
  • Be proficient and comfortable writing for a range of audiences in different categories
  • Assist clients with selection of the verbal branding deliverables that deliver against their business needs and strategies.
  • Manage brand names through trademark, URL, and other legal screening processes, or give guidance to clients per project scope.
  • Develop and deliver client presentations, assist with initial contact with prospective clients at senior levels and then analyze and understand their verbal branding needs.
  • Present Landor's capabilities in a professional and articulate manner and play a significant role in crafting and delivering new business pitches with the senior leadership team.
The ideal candidate will have a Bachelors Degree in English, Linguistics, Liberal Arts, or related studies and excellent creative writing skills and compelling presentation skills. Mac and/or PC proficiency; PowerPoint proficiency is a plus.