Sunday, July 21, 2013

Startups, stop choosing names that aren’t actual words

The latest startup boom has led to the creation of at least 161 companies that end in “ly,” “lee,” and “li,” which is, naming consultants tell us, 160 too many. There’s feedly, bitly, contactually, cloudly, along with a bunch of other company-LYS, all of which you can find on this Pinterest board, and all but the first ever “ly” name are “just lazy,” Nancy Friedman, a naming consultant, told The Atlantic Wire. The same goes for all the “ify,” “square,” “box,” any made up words, words spelled with extra letters, and the all caps, no vowels start-up names out there. They’re bad names and there’s no excuse for it.

Go on: