Wednesday, October 9, 2013

Naming Strategist at Siegel+Gale

Naming Strategist

Location: San Francisco
Company Order Number: 426
Nr. of openings: 1


Siegel+Gale is a global brand experience consultancy that uses the power of simplicity to help brands reach their true potential. We help them reveal the essential truths of their organization, we tell engaging stories that connect with their audiences and we deliver meaningful experiences that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing. We’re also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.


At Siegel+Gale, you’ll put your skills to work by helping us create experiences that delight and engage consumers for some of the most well-known brands in the world. We work in all the spaces and places people interact with an organization—internally and externally—through print, online, mobile, tablet and physical spaces. We believe that individual interactions, even the most fleeting ones, matter just as much as the overall experience—and the strategies we develop reflect that. Are you nodding your head, wondering why you’re not already working here? Then you should be a Naming Strategist at Siegel+Gale.

You are a great fit for this position if you have:

  • Experience in creating high impact, innovative, breakthrough, on-strategy names and nomenclature systems, at a specialized or integrated firm or freelance/own business
  • Experience in presenting and selling through names with clients where naming played a critical strategic role
  • Experience in developing and presenting naming briefs and presentations
  • Experience in working with strategist and practitioners from other creative disciplines such as design and copywriting
  • Have an undergraduate and/or graduate degree in the humanities
  • Must possess strong writing skills
  • Must possess strong critical thinking and creative skills
  • Must be articulate and comfortable speaking in groups
  • Background in linguistics, or be fluent in another language
  • Committed to the pursuit of new ideas and ways of looking at creativity as it applies to branding and business
  • Client service
  • Presentation skills
  • Working knowledge of linguistics
  • Working knowledge of trademark law

As the Naming Strategist at Siegel+Gale, you will:

  • Name generation
  • Naming presentations and briefs
  • Linguistic and TM analysis
  • Direct client contact
  • Plays a key role or lead client meetings and sessions
  • Proactively seeks new assignments and contributes to team
  • Demonstrates curiosity and growth for/in our industry
  • Works and interacts with team members from all departments

Please apply online at