Thursday, October 17, 2013

Senior Naming Strategist at Siegel+Gale

Senior Naming Strategist

Location: San Francisco


Siegel+Gale is the simplicity company. We seek it, defend it, and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences, and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Hamburg, Riyadh, Dubai, Shanghai and Beijing, but we’re willing to fly just about anywhere. We’re also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.


At Siegel+Gale, you’ll put your skills to work by helping us create experiences that delight and engage consumers for some of the most well-known brands in the world. We work in all the spaces and places people interact with an organization—internally and externally—through print, online, mobile, tablet and physical spaces. We believe that individual interactions, even the most fleeting ones, matter just as much as the overall experience—and the strategies we develop reflect that. Are you nodding your head, wondering why you’re not already working here? Then you should be a Senior Naming Strategist at Siegel+Gale.

As a Senior Naming Strategist at Siegel+Gale, you will:

  • Direct client contact
  • Participates/facilitates client meetings and sessions
  • Senior consulting role
  • Regular client contact
  • Ability to play a key role or lead client meetings and sessions
  • Proactively seeks new assignments and contributes to team
  • Demonstrates curiosity and growth for/in our industry
  • Works and interacts with team members from all departments
  • Running naming programs – end-to-end
  • Name generation
  • Naming presentations and briefs
  • Linguistic and TM analysis
  • Strong presence in client meetings
  • Communicates concerns or issues with supervisor immediately
  • Seeks and receives feedback professionally
  • Contributes to naming business development – key support in pitches, etc.
  • Proactively seeks new assignments and contributes to team
  • Demonstrates curiosity and growth for/in our industry

You’re a great fit for this position if you have:

  • A minimum of 5 years of experience in running high profile naming programs from end-to-end (consumer, corporate and B2B naming experience required)
  • Experience in creating high impact, innovative, breakthrough, on-strategy names and nomenclature systems, at a specialized or integrated firm or freelance/own business
  • Experience in presenting and selling through names with clients where naming played a critical strategic role
  • Experience in developing and presenting naming briefs and presentations
  • Experience in working with strategist and practitioners from other creative disciplines such as design and copywriting
  • Have an undergraduate and/or graduate degree in the humanities
  • Must possess strong writing skills
  • Must possess strong critical thinking and creative skills
  • Must be articulate and comfortable speaking in groups
  • Background in linguistics, or be fluent in another language
  • Committed to the pursuit of new ideas and ways of looking at creativity as it applies to branding and business
  • Client service
  • Presentation skills
  • Working knowledge of linguistics
  • Working knowledge of trademark law