Wednesday, November 27, 2013

Product Naming Manager at Cisco

For years, Cisco's vision has been to change the way the world works, lives, plays, and learns. Our vision is more relevant today than ever. We made the Internet what it is today. First, we focused on creating connectivity. Now, we're entering the Internet of Everything transition—an era where we'll help create unprecedented value by connecting the unconnected.

The Internet of Everything is a global industry phenomenon that is driving the biggest market transition for Cisco and our customers. This includes the intelligent connection of people, process, data, and things. It's where everything is converged on the Internet, making networked connections more relevant and valuable than before.

To help us bring this vision to life, join us in our exciting journey.


Cisco Naming Manager is responsible for providing strategic naming services to a broad community of requestors and clients across Cisco. Each year the brand management team provides ongoing strategic, consultative naming services, and manages the development of over 400 names at Cisco. This is a critical role within the brand management team to help manage and protect our global brand worth over $27 billion by leveraging our Cisco master brand strategy and naming architecture.


• Provide strategic, consultative naming services to a broad community of requestors and clients across Cisco on a day-to-day basis.

Manage legal submittal and approval of naming requests; submit recommendations and manage legal clearance review process, and advise client on final findings and usage.

Update naming guidelines and internal processes for successful adoption; create key usage guidelines as needed.

Monitor and improve online client naming request tool /database.

Develop monthly naming reports and trending information.

• Meet monthly with Legal team to advise of key naming initiatives and stakeholder requests; partner with Cisco’s legal department to manage Cisco’s portfolio of trademarks.

Partner with BAI Managers on naming for all newly acquired companies.

Develop and deliver names in response to naming requests:

1. Prioritize naming request and communicate time lines to client requestor and naming stakeholders

2. Collaborate with client requesters (business units, etc.) to fully understand naming needs and develop overall naming strategy

3. Drive naming development process, acting as strategic lead to guide development and vet list of proposed names

4. Lead naming presentation to client, providing naming strategy, naming options and rationale

5. Collaborate with the client to identify top selections

6. Work with legal team as needed for formal approval of names

7. Communicate name choice to all pertinent stakeholders

8. Manage the implementation of name through all pertinent Cisco groups and processes


• Minimum 5 years of relevant working experience in brand, brand management, naming

• Prefer “brand-oriented” experience in high tech industry

• Strong client liaison abilities

• Proven project management skills

• Strong communication skills: comfort and finesse with PowerPoint as the communication vehicle of choice

Ability to discuss brand strategy/naming strategy and influence key stakeholders

• Ability to lead an initiative, and also be an outstanding team player

• Must have minimum of Bachelors Degree