- blog on e-Onomastics - digital onomastics - e-Science about proper names
- blogue sur e-Onomastique - onomastique numérique - e-Science sur les noms propres
- Blog über e-Onomastik - digitale Onomastik - e-Wissenschaft über die Namenkunde
- блог по oномастике
From the 23rd to the 24th of May, 2016, the 28th Annual Federal Food Regulatory Conference will be taking place in Washington, D.C.. Among the many topics to be explored this year is product naming and labeling.
Announcing the 28th Annual Federal Food Regulatory Conference
With what could hardly be worse timing as the West braces itself for more terrorist attacks after the carnage in Paris, Prince Charles has launched a line of products at his country shop under the name Isis.
The heir to the throne is selling the expensive Isis ceramic range of lamp stands, vases and serving bowls at the shop near his Gloucestershire retreat, Highgrove.
'I couldn't believe it,' says one visitor to the Highgrove Shop in Tetbury. 'You would think they would change the name pronto.'
Of course, the range (from which one piece is pictured) has nothing to do with the extremist Islamic State of Iraq and al-Sham known as Isis, but is inspired by the River Thames, which is known as the Isis in Oxford.
However, the Prince of Wales might take a leaf out of the book of the Earl of Grantham in Downton Abbey and deal with the problem forcibly.
The earl's dog was called Isis but was suddenly struck down with cancer after the name became synonymous with murderous Islamist fanatics in Iraq and Syria.
Hugh Bonneville, who plays Lord Grantham in the 1920s-set ITV drama, insisted that the labrador's demise was not related to 21st-century events in the Middle East but many viewers were unconvinced.
Highgrove bills the Isis range, which includes a Blue Chimney Vase Lamp Base for £525 and a Blue Wigstand Jar for £275, as 'hand-made English ceramics'.
It says on its website: 'Based in Oxford, where the Thames is known as the Isis, Deborah Sears, painter, designer and owner of Isis Ceramics, has been creating and painting beautiful ceramic pieces since 1988. Deborah has collected 17th-century English Delftware for many years.
The heir to the throne is selling the expensive Isis ceramic range of lamp stands, vases and jugs (left) at the shop near his Gloucestershire retreat, Highgrove, along with other products (right)
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One visitor to the Highgrove Shop in Tetbury (pictured) said: 'I couldn't believe it. You would think they would change the name pronto'
From this enthusiasm rose Isis Ceramics, and a range of patterns and shapes which evoke the spirit of 17th and 18th-century England.'
Highgrove adds: 'These beautiful pieces are created by a studio of talented artists whose high level of craftsmanship is dedicated to the pursuit of hand-produced and hand-painted designs.
'The variety of forms and functions, and the individual painting of Isis Ceramics makes each one unique, allowing everyone to create a collection that expresses their own unique sense of wit, taste and design.'
For years, Cisco's vision has been to change the way the world works, lives, plays, and learns. Our vision is more relevant today than ever. We made the Internet what it is today. First, we focused on creating connectivity. Now, we're entering the Internet of Everything transition—an era where we'll help create unprecedented value by connecting the unconnected.
The Internet of Everything is a global industry phenomenon that is driving the biggest market transition for Cisco and our customers. This includes the intelligent connection of people, process, data, and things. It's where everything is converged on the Internet, making networked connections more relevant and valuable than before.
To help us bring this vision to life, join us in our exciting journey.
Location: UNITED STATES.CALIFORNIA.SAN JOSE
Cisco Naming Manager is responsible for providing strategic naming services to a broad community of requestors and clients across Cisco. Each year the brand management team provides ongoing strategic, consultative naming services, and manages the development of over 400 names at Cisco. This is a critical role within the brand management team to help manage and protect our global brand worth over $27 billion by leveraging our Cisco master brand strategy and naming architecture.
Responsibilities:
• Provide strategic, consultative naming services to a broad community of requestors and clients across Cisco on a day-to-day basis.
• Manage legal submittal and approval of naming requests; submit recommendations and manage legal clearance review process, and advise client on final findings and usage.
• Update naming guidelines and internal processes for successful adoption; create key usage guidelines as needed.
• Monitor and improve online client naming request tool /database.
• Develop monthly naming reports and trending information.
• Meet monthly with Legal team to advise of key naming initiatives and stakeholder requests; partner with Cisco’s legal department to manage Cisco’s portfolio of trademarks.
• Partner with BAI Managers on naming for all newly acquired companies.
• Develop and deliver names in response to naming requests:
1. Prioritize naming request and communicate time lines to client requestor and naming stakeholders
2. Collaborate with client requesters (business units, etc.) to fully understand naming needs and develop overall naming strategy
3. Drive naming development process, acting as strategic lead to guide development and vet list of proposed names
4. Lead naming presentation to client, providing naming strategy, naming options and rationale
5. Collaborate with the client to identify top selections
6. Work with legal team as needed for formal approval of names
7. Communicate name choice to all pertinent stakeholders
8. Manage the implementation of name through all pertinent Cisco groups and processes
Requirements:
• Minimum 5 years of relevant working experience in brand, brand management, naming
• Prefer “brand-oriented” experience in high tech industry
• Strong client liaison abilities
• Proven project management skills
• Strong communication skills: comfort and finesse with PowerPoint as the communication vehicle of choice
• Ability to discuss brand strategy/naming strategy and influence key stakeholders
• Ability to lead an initiative, and also be an outstanding team player
This volume includes various contributions of the Research Group "Namen" at the University of Regensburg.
They deal with origin, meaning and development of local-, water-, landscape- and product-names of Old Bavaria (administrative districts are Lower Bavaria, Upper Bavaria and Upper Palatinate).
Today I'd like just to enumerate how onomastics can be applied to the business and within a business project. It can be useful for those who are not so lucky at the university career.
If you are an onomastician with a bachelor, master or doctoral degree in name studies, then you may work as:
semanticist;
name developer;
name analyst;
name researcher;
name manager;
name consultant;
genealogist;
one-name investigator;
naming strategist;
name marketing expert;
name specialist.
Most of them concern the branches of strategic name development, name-giving process, brand naming company, product naming, company naming, brand name research, naming resources, etc. They do provide the opportunity to work on major international brand, products' names and on the name-giving process.
Product naming (based on http://www.namedevelopment.com/product-service-naming.html)
The naming process begins with a thorough review and understanding of the target market and competitive landscape. You should understand your consumer and the competition.
Next comes a deep dive into the brand strategy to isolate the relevant, enduring and emotive points of difference for creating a memorable brand name. As naming consultants, what you know about building brand strategy for product names, you learned from the companies who perfected it.
Building on the brand strategy, seasoned linguistic, creative and marketing professionals bring their expertise and passion to the table.
It's an iterative naming process that incorporates team's feedback and ideas all along the way. This often includes an exercise in qualitative target market and employee feedback that utilizes proprietary methodologies.
Throughout naming process you also employ a rigorous trademark pre-screening of name candidates using sophisticated trademark screening techniques.
And for product names that cross borders, Global Linguistic Analysis protects you from the embarrassment of a cultural or linguistic "faux pas".
Completing the product naming process, proprietary validation marketing research technique uses normative data to help determine which of several product name finalists resonates best with the target market.
Some examples of this activity may be found under:
http://www.namedevelopment.com/product-service-naming.html
Company naming (based on http://www.namedevelopment.com/company-naming.html)
Every day more than 6,000 new company names enter the global marketplace. When it comes to company naming, each entity is competing for a piece of the pie, a slice of attention, a sliver of immortality.
Some of these company names are good. Some are just okay. But very few company names can claim the mantle of greatness.
Here's why:
Great company naming tells a story that engages and compels
Great company naming glides off the tongue and lands gracefully on the page
Great company naming stakes a claim that is distinctive and trademarkable
And great company naming must do all of this in just a few short syllables
Whether the new company name is for a start-up, spin-off, merger, acquisition or a strategic re-branding, the right name matters. That's because the difference between a good enough name and a great name is often the difference between organizational success and failure.
Check out the 9 Company Naming Principles videos to learn more (from here: http://www.namedevelopment.com/company-name-change-principles.html )
and
A company's name makes a first impression that lasts for the long-term. When company naming makes the wrong impression, it's time for a change.
Every year, more than 1,900 companies change their names in response to a change in their business environment. Just as consumers adapt to new technology and a changing economy, companies must transform themselves to capitalize on new growth opportunities and markets.
Some of these changes are the result of introducing innovative products or services, while others completely alter the direction of the company. These new company identities require names that speak to the target market and linguistically reflect their new image.
It's critical for a company that is transforming itself to make sure its B2C or B2B customers and investors get a better idea of who they are and where they are going.
Maybe later I will introduce some of the above mentioned professions.
