Saturday, August 3, 2013

Associate Director in Naming
Location : New York, NY
Job Level : Director
Department : Verbal Identity

Interbrand started in 1974 when the world still thought of brands as just another word for logo. Over its 30+ years, Interbrand has changed the dialogue, defined the meaning of brand management, and continues to lead the debate on understanding brands as valuable business assets.
Today, Interbrand is amongst the largest brand consultancies and has grown to include 36 offices in 25 countries. A diverse range of insightful thinkers brings together the combination of rigorous strategy and analytics with world-class design creativity to help its clients create and manage brand value in all market dynamics.
It is widely respected for its annual study, The Best Global Brands, creating a broader platform for the discussion on brands in the Webby-award winning, and numerous industry honors for its client work.

About the Job:
In this role you will combine your lifelong passion for language with your proven client relationship management skills to manage naming assignments for one of Interbrand’s most premier clients. The right candidate will understand naming and branding and take into account how words will support a brand when marketed to the public.  
You will partner with Verbal Identity Directors to lead teams of writers, linguists and communications specialists as they ensure that Interbrand’s clients make the very best use of their words with naming, corporate messaging, tone of voice, and brand communications. In this role you will work with a team to create strategies and concepts that help our clients to solve problems and capture opportunities. Bring conceptual thinking to life in a compelling way through naming and writing and navigate the complex trademark, linguistic, URL landscape along the way.
Candidates must have a consummate understanding of brand, are both strategic and creative, thrive under tight deadlines, have the ability to participate in new business pitches and are experienced in presenting to clients at the senior executive level.

Job responsibilities:
  • Provide clients with strategic insights as related to naming, verbal identity, and branding in general 
  • Act as lead VI team member on client engagements
  • Able to assist in managing the verbal identity team 
  • Consulting with client and internal teams, such as Strategy, Program Management and Client Service
  • Developing articles and other IP
  • Apply naming and writing skills to consumer product and corporate branding assignments 
  • Be a client contact and prepare client presentations in PowerPoint
  • Lead name creation and brainstorming activities
  • Writing scopes and proposals
  • Developing new products and deliverables
  • Training and mentoring staff, etc.

  • Minimum 6-9 years in branding or marketing field; verbal identity or communications experience preferred
  • B.A. degree, backgrounds of interest include any verbal-focused or writing intensive field (e.g. Linguistics, Creative Writing, Foreign Language, Philosophy, etc) 
  • Excellent writing skills and ability to harness the power of language
  • Passion for branding, with practical knowledge of the field
  • Outstanding presentation and communication skills 
  • Experience in developing writing, messaging and communications training
  • Proven client service skills
  • Experience managing a team a plus
  • Business development experience
  • Leadership and team player qualities
  • Knowledge of foreign language(s) a plus
  • *LI-KF1