Names in a World of Flux: A New Book Explores Naming in Times of Crisis

 A fascinating new publication, "Names in Times of Crisis (Age of pandemics, energetic deficiency, and war)", edited by Paola Cotticelli-Kurras, delves into how naming, branding, and advertising strategies are adapting to a world defined by global pandemics, energy shortages, and conflict. Published on August 11, 2025, this volume offers a timely and insightful look at the intersection of onomastics and economics during turbulent times.

The book, with its ISBN 978-3-381-13331-4, brings together a range of contributions that analyze how companies and brands communicate with consumers amidst a backdrop of profound social, political, and environmental challenges. It explores everything from brand names on social media to slogans used for climate-conscious advertising.

Key themes of the publication include:

• Changes in Consumer Communication: How have companies shifted their messaging to be more sensitive and relevant in a crisis-filled environment?

• New Advertising and Marketing Strategies: The book examines current trends in advertising, with a focus on how agencies are responding to modern-day crises.

• Sustainability and Fairness: The volume specifically addresses the pressure on businesses to implement ambitious climate goals and how naming reflects a commitment to sustainability and ethical practices.

This book serves as a valuable resource for anyone interested in the evolving landscape of economics, marketing, and linguistics, providing a comprehensive analysis of how names and brands are used to navigate complex and critical times.