Prince Charles launches product line with a most unfortunate name

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Prince Charles has launched a line of products at his country shop in Gloucestershire under the name Isis

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With what could hardly be worse timing as the West braces itself for more terrorist attacks after the carnage in Paris, Prince Charles has launched a line of products at his country shop under the name Isis.

The heir to the throne is selling the expensive Isis ceramic range of lamp stands, vases and serving bowls at the shop near his Gloucestershire retreat, Highgrove.

'I couldn't believe it,' says one visitor to the Highgrove Shop in Tetbury. 'You would think they would change the name pronto.'

Of course, the range (from which one piece is pictured) has nothing to do with the extremist Islamic State of Iraq and al-Sham known as Isis, but is inspired by the River Thames, which is known as the Isis in Oxford.

However, the Prince of Wales might take a leaf out of the book of the Earl of Grantham in Downton Abbey and deal with the problem forcibly.

The earl's dog was called Isis but was suddenly struck down with cancer after the name became synonymous with murderous Islamist fanatics in Iraq and Syria. 

Hugh Bonneville, who plays Lord Grantham in the 1920s-set ITV drama, insisted that the labrador's demise was not related to 21st-century events in the Middle East but many viewers were unconvinced.

Highgrove bills the Isis range, which includes a Blue Chimney Vase Lamp Base for £525 and a Blue Wigstand Jar for £275, as 'hand-made English ceramics'.

It says on its website: 'Based in Oxford, where the Thames is known as the Isis, Deborah Sears, painter, designer and owner of Isis Ceramics, has been creating and painting beautiful ceramic pieces since 1988. Deborah has collected 17th-century English Delftware for many years. 

The heir to the throne is selling the expensive Isis ceramic range of lamp stands, vases and jugs (left) at the shop near his Gloucestershire retreat, Highgrove, along with other products (right)

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One visitor to the Highgrove Shop in Tetbury (pictured) said: 'I couldn't believe it. You would think they would change the name pronto'

From this enthusiasm rose Isis Ceramics, and a range of patterns and shapes which evoke the spirit of 17th and 18th-century England.'

Highgrove adds: 'These beautiful pieces are created by a studio of talented artists whose high level of craftsmanship is dedicated to the pursuit of hand-produced and hand-painted designs.

'The variety of forms and functions, and the individual painting of Isis Ceramics makes each one unique, allowing everyone to create a collection that expresses their own unique sense of wit, taste and design.'

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