A trip to the domain name conference

http://www.americannamesociety.org/a-trip-to-the-domain-name-conference/

Over at the Atlantic, Ingrid Burrington reports on a trip to NamesCon, an annual domain names conference in Las Vegas. Find out about domain name auctions, unicode, political domains, .horse domains, and dropcatchers. Here’s a sample:

The making of a “good domain name” is, I heard in conference sessions and was told repeatedly by NamesCon attendees, more alchemy than chemistry. Again, brevity is typically a good move, though memorable phrases are also effective. Some TLDs are hot right now (.io), and some single words are always a good investment (lotions.com, furs.com), but good TLDs and good words together don’t always work (as was explained to the owner of furs.io and lotions.io in one session).

What’s your favorite domain?