Wednesday, July 19, 2017

Metro considers selling station names

The Washington Post

By Martine Powers

Metro officials believe that rail ridership may finally be creeping back up, with more people taking Metro during five days last month than during any other weekdays this year.
Now, staff members are focusing their attention on how to translate those modest ridership gains into more money.
Navy Yard is one of the stations Metro officials say might be ripe for a lucrative renaming deal. (Robert Thomson/The Washington Post)
In documents released Monday morning, Metro staff laid out a slew of options on how to increase revenue to help balance the agency’s operating budget for the coming fiscal year.
Their ideas: Win back riders with a big marketing campaign on increased reliability. Increase the parking fees at some train stations, depending on the location of the station and the time or day of the week. And consider selling the naming rights to some stations — despite ongoing concerns about the risks of adding commercial brand names to historic Metro stops.
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