Friday, February 7, 2014

Naming Expert at Crimson Marketing


Sr. Branding/Naming Expert


Products and Markets


Crimson Marketing is looking for an expert Branding and Naming Facilitator for a strategic engagement with a large technology client. In this engagement you will work with us to:

Drive the branding and naming process
• Prepare yourself, and prepare the internal team for the process
• Facilitate workshop(s) and working sessions
• Drive a fact-based, validation-based approach to decision-making (to include market research and usage evaluation)
• Manage the market research process
• Navigate the complex political realities of branding and naming within a large organization

Must Have:

7+ years of experience in branding and naming
• Understanding of how people buy complex technology solutions
• Experience driving branding and naming in large technology companies
• Experience driving fact-based, validation-based market research and usage evaluations
• Proven facilitation and workshop leader skills

Strongly Prefer:


Duration: Part-time, 5+-months