Thursday, October 31, 2013

Senior Marketing Manager, Packaging and Naming

US, WA, Seattle •



Job ID 224339 •

Amazon Corporate LLC



Job Description

Kindle and Kindle Fire are the best-selling products in the history of Amazon.com and are recognized as some of the most innovative and popular consumer electronics devices. This critical role will continue to build and grow on the success of the Kindle business, in one of the fastest growing divisions of Amazon.



This position is responsible for product naming and packaging for Kindle devices and digital products such as features and accessories. We are looking for a self-driven leader that has brand strategy and naming expertise, as well as experience with packaging. The right candidate will also have a good blending of strategic thinking, strong creative and copywriting skills, analytical approach and mindset.

Specific responsibilities include:

  • 1. Refinement of product marketing strategy: Working closely with product teams to determine product positioning, key features and alignment to brand strategy.
  • 2. Naming creative: Driving the development of names across all Kindle devices and digital products (including features and accessories).
  • 3. Packaging: Work with internal creative teams in development of packaging designs. Owning and driving the development of packaging design and copy on a global basis.
  • The ideal candidate is a passionate consumer marketing leader who has a track record of achieving (and measuring) great results with a passion for brand strategy, naming, packaging and getting things done. This marketing leader will be passionate about measuring results and ROI and not driving short term results at the expense of long term gain. 


This person must have strong written and verbal communications skills, as well as exceptional analytical skills, the ability to influence others and strong cross-functional leadership. He or she will not need to “own” all execution, but can if required. He or she will be known for creativity and innovation but also for rigorous testing, measurement and iteration to improve results continuously. He or she will be motivated by business impact.

Basic Qualifications:
  • 7+ years of relevant work experience in consumer marketing, marketing communications and/or digital/high-technology consumer companies/products
  • A bachelor's degree is required.




Preferred Qualifications

  • MBA
  • Strong executive presence
  • Strong written and verbal communication skills
  • Strong influence management skills
  • Rigorous analytical skills
  • Project management skills and ability to balance competing priorities





Friday, October 25, 2013

Thursday, October 24, 2013

В Чувашии возрождаются старинные чувашские имена / Rebirth of Old Chuvash names

В Чувашии возрождаются старинные чувашские имена.



The older generation still remembers the names and they do not seem strange to them. For example , the ending -pi in the Chuvash women's names goes back to the common Turkic word "bike" - 'lady', which in the Chuvash language is usually pronounced as "pike". It is believed by Türkologists that originally this component was used exclusively as a polite form of address for a woman, and was later included in the structure of personal names. Moreover, it can be added to the placenames: the name Pinerpi was formed from the name of the Chuvash village Piner or Pinery, Sinerpi - from the village of Siner or Sinery. It would be interesting to know in which settlements were given these names in the past two years because in the old days , they were given as a real indication of the place of birth.
...

Sunday, October 20, 2013

Ставропольским улицам вернут старые названия / Streets of Stavropol will get their old names back

Назад в будущее. Ставропольским улицам вернут старые названия - Ставрополь - Регионы - SmartNews.ru




In Stavropol, for more than two years names of city streets are at issue. A number of scholars and historians came out for returning to their original names when the locality and the streets were identified on the grounds of the people living there or of the names of prominent citizens. Three years ago, Stavropol, like many other Russian cities, has lost the status of the historic city. That decision was taken in 2010 by the Government and the Ministry of Culture of the Russian Federation. And now, in order to regain that status , Stavropol has to show the presence of the surviving monuments of history and integrity of the historical and cultural city environment. The return of ancient names to the streets will be the first step in this effort and will help, according to a number of citizens, Stavropol to return historical roots and even affect the consciousness of citizens.

The names of streets and squares are a part of the urban organism, like its architecture, levelling, public gardens and parks. Historians believe that the very fact of the deprivation of his ancestral names has an impact on its history. A misguided replacement of old established names could be compared with the demolition of historic monuments.

Age of renaming had been started immediately after the 1917 revolution, but it peaked especially in 1937: when by the decision of the city authorities with " one fell swoop " 250 streets got their new names. The interesting lack of names can be seen in the fact that there were several Stavropol streets with the same name, for example, six Yezhov streets (!!!). The last major event for renaming was undertaken in 1957, when the Presidium of the Supreme Soviet of the USSR adopted a decree " On the Regulation of the name-giving of state and public figures to the territories, regions, districts, cities and towns, enterprises, collective farms, institutions and organizations". At that time, in Stavropol 19 streets had been renamed by removing the names of the previously revered figures such as Mikoyan, Budennyi, Voroshilov ... As a result, for just half a century not only the complete erasure of the historical names took place, but many of the streets were renamed several times. For instance, the Karl Marx prospect was being renamed 12 times (first, Nikolayevsky Prospect, to honour the coming of the Emperor Nicholas II of Russia, then Stalin Prospect, etc.)!!! (quoted from Nikolay Okhonko, director of the Stavropol State Historical and Cultural and Natural Landscape Museum named after N. Prozritelev and GK Prave, SmartNews)

Of the nearly 300 historic, mostly original street names that have emerged to the 20s of the XIX century, only 23 survived. This kind of city "depersonalization" should be considered as terrible! In all Soviet cities the same streets were to be found))))).

Of course, return to the everyday life of the old names of the streets will help the city "to speak the historical language." But, on the other side, what about the simple citizens accustomed to the names which are familiar from childhood? Holus-bolus to study the history of the city to avoid being lost?

Well, the citizens have various opinions and can't take oneway decision.


Saturday, October 19, 2013

Geo-popularity of American Given Names in 2012

Most popular and characteristic Russian names according to Yandex

Here are two maps, based on accounts' data of Yandex system, which reflect the most popular Russian forenames in cities and towns throughout Russia.

http://company.yandex.ru/researches/figures/2012/ya_names_2012.xml

For boys:




For girls:




Map: Six Decades of the Most Popular Names for Girls, State-by-State

http://jezebel.com/map-sixty-years-of-the-most-popular-names-for-girls-s-1443501909

There will always be people out there picking weird names for their kids, but when you look at the choices that make their way to the top you'll see that Americans tend to play it safe. The maps above, based on data from the Social Security Administration, show the most popular baby names for girls by state, for babies born from 1960 through 2012, with the colors representing the most popular single name for that year.

Baby naming generally follows a consistent cycle: A name springs up in some region of the U.S.—"Ashley" in the South, "Emily" in the Northeast—sweeps over the country, and falls out of favor nearly as quickly. The big exception to these baby booms and busts is "Jennifer", which absolutely dominates America for a decade-and-a-half. If you're named Jennifer and you were born between 1970 and 1984, don't worry! I'm sure you have a totally cool, unique middle name.

Notably, the recession seems to have put a temporary damper on creative baby naming. In 2007, eight different baby names made the map—including less-traditional names like Addison, Ava, and Madison—and all carried at least two states. By 2012 the map has just five names, and 47 states went with either "Sophia" or "Emma." A yearning for simpler times?

For your perusing pleasure, here are the maps for some years:
















Friday, October 18, 2013

WILL THE 'MUSICONYMS' BELONG TO ONOMASTICS? (Budu v onomastike aj muzikonyma?)

http://cejsh.icm.edu.pl/cejsh/element/bwmeta1.element.ee2d9ec6-fbef-3561-b98d-b1f5e36cfdef

Abstract

The author analyses a place of 'ideonyms' (proper names of spiritual life e.g. a picture, literary work, musical composition) in the structure of proper names. The analysis of these names, utilizing the theory of 'transonymisation' (R. Sramek), leads P. Zigo to a proposal to specify, along with 'literaronyms' (titles of literary works), a group of 'musiconyms' (titles of musical works). Concerning the musiconyms, he compares their semiotic structure (composer, author of the text, interpreter and adaptation) with a structure of literary work (an author of a text). Analyzing means of expression he points out the differences in the semiotics of a work of art which in the case of musiconyms needs a larger connotation potential of their recipients (examples: Romeo and Juliet as a title of classic literary work, opera, ballet and popular song; Fedora - opera and popular song, Tereza - opera and popular song; musiconyms like Svatopluk - epic poem by J. Holly and opera by E. Suchon, pairs created in transonymisation Peter and Lucia (literary work and opera of M. Bazlik), Eugen Onegin (poetic work and opera) or musiconyms motivated with historical events and bounded with a particular locality (Vltava, Tabor, Blanik).


TEI-conform XML Annotation of a Digital Dictionary of Surnames in Germany

http://digilab2.let.uniroma1.it/teiconf2013/program/posters/abstracts-posters#C125

TEI-conform XML Annotation of a Digital Dictionary of Surnames in Germany

by Horn, Franziska; Denzer, Sandra

In this paper we focus on XML markup for the Digital Dictionary of Surnames in Germany (Digitales Familiennamenwörterbuch Deutschlands, DFD). The dictionary aims to explain the etymology, and the meaning of surnames respectively, occurring in Germany. Possibilities and constraints which are discussed can be stated by using the TEI module “Dictionaries” for editing a specialized dictionary such as the DFD. This topic includes situating the new project within the landscape of electronic dictionaries.

Our evaluation of the appropriateness of the proposed guidelines is seen as a contribution to the efforts of the TEI: The consortium regards their specifications as dynamic and ongoing development. The efforts in terms of lexical resources starting with the digitization of printed dictionaries are documented and discussed in various publications (e.g. Ide/Véronis/Warwick-Armstrong/Calzolari 1992; Ide/Le Maitre/Véronis 1994; Ide/Kilgarriff/Romary 2000). The module “Dictionaries” contains widely accepted proposals for digitizing printed dictionaries but projects which are born digital are progressively becoming more common nowadays (Budin/Majewski/Mörth 2012). For a more fine-grained encoding of these resources certain proposals for customization of the module “Dictionaries” can be found (e.g. Budin/Majewski/Mörth 2012). This paper aims to focus on the usefulness of the guidelines for a dynamic and specialized online dictionary without customized TEI extensions. Yet, our investigation points out possible extensions which may increase the acceptance and application of the TEI in other, similar projects.

At first, we want to introduce the Digital Dictionary of Surnames in Germany (2012-2036) as a new and ongoing collaboration between the Academy of Science and Literature in Mainz and Technische Universität Darmstadt. Work on DFD started in 2012. The project is based on data of the German telecommunications company Deutsche Telekom AG and preliminary studies of the German Surname Atlas (Deutscher Familiennamenatlas, DFA). It is planned to integrate the dictionary in an online portal of onomastics named namenforschung.net which can be seen as a gateway to various projects and information related to the field of name studies.

The intention of the DFD is to record the entire inventory of surnames occurring in Germany including foreign ones. Therefore, the entries consist of several features, for instance frequency, meaning and etymology, historical examples, variants and the distribution of the surnames. The short introduction includes a brief classification of the DFD into a typology of dictionaries (Kühn 1989; Hausmann 1989). Then, we focus on data annotation in terms of the DFD according to the TEI Guidelines as the consortium forms a de facto standard for the encoding of electronic texts (Jannidis 2009). Following the proposals means providing possibilities for data exchange and further exploration (Ide/Sperberg-McQueen 1995). Both aspects are particularly important considering the long duration of the project. The encoding scheme of the DFD is mainly based on the TEI module “Dictionaries”. Furthermore, components of the modules “Core” as well as “Names, Dates, People, and Places” are used. The main reason for considering the latter module is the close connection of surnames to geographical features, for example settlements or rivers. TEI extensions for customizing existing tags and annotation hierarchies according specific needs are set aside to provide a higher level of data interchangeability, for instance with other TEI and XML-based onomastic projects such as the Digitales Ortsnamenbuch Online (DONBO), a digital dictionary of place names (Buchner/Winner 2011).

To evaluate the appropriateness of the TEI Guidelines regarding to our project we compare them to the needs of annotating microstructures of the DFD entries. The intention of the TEI is to offer exact as well as flexible annotation schemes (Ide/Sperberg-McQueen 1995). Therefore, relevant criteria for the evaluation are the completeness of the tagset and the flexibility in arranging elements and attributes. Furthermore, the analysis discusses the comprehensibility of possible annotations in terms of descriptive and direct denotations.

In general, the TEI Guidelines – the tagset and the arrangement of its elements – can be used to represent the structure of the entries as well as the features of the DFD adequately. The applicability is, however, influenced by several aspects we want to discuss in greater detail.

At first, the aspect of completeness of the tagset is discussed. It would be useful to have elements within the module “Dictionaries” available to encode the frequency and the geographical distribution. The frequency of a surname is interesting for dictionary users, especially the name bearer. Other than for the DFD, options to encode frequencies seem to be important considering other lexical resources such as explicit frequency dictionaries or the frequency information in learner’s dictionaries, for instance. Elements to annotate the geographical distribution are needed, because the distribution in and outside of Germany serves as means to support, respectively verify, the given sense-related information (Schmuck/Dräger 2008; Nübling/Kunze 2006). These tags seem to be of further interest for parallel developments of national surname dictionaries, for example in Austria (FamOs) as well as for other types of dictionaries, for instance, variety dictionaries.

In our encoding scheme, the missing tags are replaced by more indirect combinations of tags und attributes, for example <usg type=”token”> to encode the frequency or <usg type=”german_distribution”> to annotate the distribution.

Furthermore, it would be helpful to have more possibilities to specify a sense. According to the presentation of surnames in the DFD, a sense is linked with a category, which can be understood as a type of motivation for the given name. An example is the category occupation belonging to the surname Bäcker (‘baker’). For our purposes it is adverse that the attribute @type is not allowed within the element <sense>. We are using the less concise attribute @value as an alternative.

A further example for missing options of explicit markup relates to the sense part. In the DFD senses are ordered according to their certainty. We are using the attribute @expand with the values “primary”, “uncommon”, “uncertain” and “obsolete” to differentiate. However, the definition provided by the TEI Guidelines entails giving an expanded form of information (TEI Consortium P5 2012). The slightly different usage in the DFD annotation scheme is based on the lack of suitable alternatives and the denotative meaning of the expression to expand. Furthermore, it would be helpful to have elements within the module “Names, Dates, People, and Places” which encode not only settlements, place names and geographical names in general but more precise features as hydronyms or agronyms, additionally. Currently, these features are tagged as follows in our articles: <geogName type=”hydronym”/>. Another aspect is the indefinite usage of one element in several contexts. An example is the tag <surname> which can be used to encode the surname in general as well as to annotate the explicit last name of a certain author of a cited publication.

The appropriateness of the module “Dictionaries” for encoding the DFD is diminished by restrictions concerning the arrangement of elements. The element <bibl> for annotating bibliographic references is not allowed on the entry or sense level. Within the project Wörterbuchnetz, the restriction in terms of the sense-element is overridden by embedding the element <bibl> within the element <title> or <cit> (Hildenbrandt 2011). The encoding scheme of the DFD uses the element <cit> as TEI-conform parent-element. For example: <cit> <bibl> <author> <surname>Gottschald</surname> </author> <date when="2006"/> <biblScope type="pp">5</biblScope> </bibl> </cit>

The risk of these flexible solutions is that similar projects might handle similar situations by choosing different TEI-conform markup strategies or customizations by TEI extensions which limits the possibilities for interchange.

As a result, we find that some aspects are not as adequately considered within the TEI modules “Dictionaries” and “Names, Dates, People, and Places” as it would be useful to realize the intended function of a new dictionary of surnames in Germany. An extension of the tagset might include elements for the frequency and the distribution. A further proposal refers to the element <bibl>, which should be allowed in more contexts. The pursuit of the TEI Guidelines, which is to provide an expressive and explicit tagset, is not fulfilled completely in terms of the DFD: The indirect denotations and the vast usage of attributes affect the readability for human lexicographers working on the XML adversely. These are among the reasons for the development of a working environment using the author view of the xml editor Oxygen instead of the source view.

Our explanations might give impetus for slight extensions of the TEI to develop a more comprehensive, comprehensible and flexible annotation scheme for general dictionaries as well as a more adequate annotation scheme for specialized dictionaries. An appropriate and profound encoding can be seen as the basis for an abundance of application scenarios of the DFD.

Bibliography

Austrian Academy of Sciences (ed.) (n.d.) Familiennamen Österreichs (FamOs). http://hw.oeaw.ac.at/famos (accessed June 30, 2013).

Buchner, S./Winner, M. (2011). Digitales Ortsnamenbuch (DONBO). Neue Perspektiven der Namenforschung. In Ziegler, A./Windberger-Heidenkummer, E. (eds.): Methoden der Namenforschung. Methodologie, Methodik und Praxis. Berlin: Akademie Verlag, pp. 183-198.

Budin, G./Majewski, S./Mörth, K. (2012). Creating Lexical Resources in TEI P5. A Schema for Multi-purpose Digital Dictionaries. In Journal of the Text Encoding Initiative. 3. November 2012, Online since 15 October 2012. URL: http://jtei.revues.org/522; DOI: 10.4000/jtei.522. (accessed June 30, 2013).

Hausmann, F. J. (1989). Wörterbuchtypologie. In Hausmann, F. J./Reichmann, O./Wiegand, H. E./Zgusta, L. (eds.): Wörterbücher: Ein internationales Handbuch zur Lexikographie. Berlin/New York: de Gruyter, pp. 968-980.

Hildenbrandt, V. (2011). TEI-basierte Modellierung von Retrodigitalisaten (am Beispiel des Trierer Wörterbuchnetzes). In Klosa, A./Müller-Spitzer, C. (eds.): Datenmodellierung für Internetwörterbücher. 1. Arbeitsbericht des wissenschaftlichen Netzwerks “Internetlexikografie”. Mannheim: Institut für Deutsche Sprache, pp. 21-35.

Ide, N./Kilgarriff, A./Romary, L. (2000). A Formal Model of Dictionary Structure and Content. In Proceedings of Euralex 2000. Stuttgart, 113-126.

Ide, N./Le Maitre, J./Véronis, J. (1994). Outline of a Model of for Lexical Databases. In Zampolli, A./Calzolari, N./Palmer, M. (eds.): Current Issues in Computational Linguistics. Pisa: Giardini Editori, pp. 283-320.

Ide, N./Sperberg-McQueen, M. (1995). The TEI. History, Goals, and Future. In Computers and the Humanities 29, 5-15.

Ide, N./Véronis, J./Warwick-Armstrong, S./Calzolari, N. (1992). Principles for encoding machine readable dictionaries. In Tommola, H./Varantola, K./Salmi-Tolonen, T./Schopp, Y. (eds.): EURALEX ’92. Pproceedings I- II. Papers submitted to the 5th EURALEX International Congress on Lexicography in Tampere, Finland. Tampere: Tampereen Yliopisto, pp. 239-246.

Jannidis, F. (2009). TEI in a Crystal Ball. In Literary and Linguistic Computing. 24(3), 253-265.
Kühn, P. (1989). Typologie der Wörterbücher nach Benutzungsmöglichkeiten. In Hausmann, F. J./Reichmann, O./Wiegand, H. E./Zgusta, L. (eds.): Wörterbücher: Ein internationales Handbuch zur Lexikographie. Berlin/New York: de Gruyter, pp. 111-127.

Nübling, D./Kunze, K. (2006). New Perspectives on Müller, Meyer, Schmidt: Computer-based Surname Geography and the German Surname Atlas Project. In Studia Anthroponymica Scandinavica. Tidskrift för nordisk personnamnsforskning 24, 53-85.

Schmuck, M./Dräger, K. (2008). The German Surname Atlas Project. Computer-Based Surname Geography. In Proceedings of the 23rd International Congress of Onomastic Sciences. Toronto, 319-336.
TEI Consortium (eds.). Guidelines for Electronic Text Encoding and Interchange. 17th January 2013. http://www.tei-c.org/P5/ (accessed June 30, 2013).

Trier Center for Digital Humanities (ed.) (n.d.) Wörterbuchnetz. http://woerterbuchnetz.de/ (accessed June 30, 2013).

TEI Conference and Members Meeting 2013

Newsdetails : Namenforschung.net

Postervorstellung zur Datenmodellierung beim DFD-Projekt im Rahmen der TEI Conference and Members Meeting 2013

Bei der Tagung der TEI (Text Encoding Initiative) vom 2. bis 5. Oktober in Rom wurde unter dem Titel "TEI-conform XML Annotation of a Digital Dictionary of Surnames in Germany" ein Poster von Sandra Denzer und Franziska Horn zur Datenmodellierung beim DFD präsentiert.



Onomastics of Pirandello’s Novels and their Translation into Albanian

http://www.mcser.org/journal/index.php/mjss/article/view/1127

Onomastics of Pirandello’s Novels and their Translation into Albanian

by Mirela Papa, Alva Dani

Abstract

Proper nouns are numerous and are found in many books. Man names not only objects and species, but also imagined creatures of a novels. The selection of proper nouns of a literary work is always intentional by the author. The history of proper nouns of Pirandello’s characters is characterized not only from the abundance of proper nouns, but also from their originality and meaning. They do not only define novel’s character, but they also refer to regions, cities, streets, squares, neighborhoods, lakes, mountains, etc. places where the events in the novel take place. After an initial classification of such nouns into conventional and expressive nouns we would determine the strategies that the Albanian translators have used to translate these nouns categories.


The ICOS CfP has been extended

http://www.icos2014.com/call-for-papers/

 You now have until 31st October to get in your abstracts!


Subskription: Namen und Geschichte

Thursday, October 17, 2013

Nomen et Gens

Senior Naming Strategist at Siegel+Gale

Senior Naming Strategist

Location: San Francisco




Description

Siegel+Gale is the simplicity company. We seek it, defend it, and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences, and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.



Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Hamburg, Riyadh, Dubai, Shanghai and Beijing, but we’re willing to fly just about anywhere. We’re also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.



Vision

At Siegel+Gale, you’ll put your skills to work by helping us create experiences that delight and engage consumers for some of the most well-known brands in the world. We work in all the spaces and places people interact with an organization—internally and externally—through print, online, mobile, tablet and physical spaces. We believe that individual interactions, even the most fleeting ones, matter just as much as the overall experience—and the strategies we develop reflect that. Are you nodding your head, wondering why you’re not already working here? Then you should be a Senior Naming Strategist at Siegel+Gale.



As a Senior Naming Strategist at Siegel+Gale, you will:


  • Direct client contact
  • Participates/facilitates client meetings and sessions
  • Senior consulting role
  • Regular client contact
  • Ability to play a key role or lead client meetings and sessions
  • Proactively seeks new assignments and contributes to team
  • Demonstrates curiosity and growth for/in our industry
  • Works and interacts with team members from all departments
  • Running naming programs – end-to-end
  • Name generation
  • Naming presentations and briefs
  • Linguistic and TM analysis
  • Strong presence in client meetings
  • Communicates concerns or issues with supervisor immediately
  • Seeks and receives feedback professionally
  • Contributes to naming business development – key support in pitches, etc.
  • Proactively seeks new assignments and contributes to team
  • Demonstrates curiosity and growth for/in our industry



You’re a great fit for this position if you have:


  • A minimum of 5 years of experience in running high profile naming programs from end-to-end (consumer, corporate and B2B naming experience required)
  • Experience in creating high impact, innovative, breakthrough, on-strategy names and nomenclature systems, at a specialized or integrated firm or freelance/own business
  • Experience in presenting and selling through names with clients where naming played a critical strategic role
  • Experience in developing and presenting naming briefs and presentations
  • Experience in working with strategist and practitioners from other creative disciplines such as design and copywriting
  • Have an undergraduate and/or graduate degree in the humanities
  • Must possess strong writing skills
  • Must possess strong critical thinking and creative skills
  • Must be articulate and comfortable speaking in groups
  • Background in linguistics, or be fluent in another language
  • Committed to the pursuit of new ideas and ways of looking at creativity as it applies to branding and business
  • Client service
  • Presentation skills
  • Working knowledge of linguistics
  • Working knowledge of trademark law

Wednesday, October 16, 2013

Namenforschung in Leipzig

Lustige Ortsnamen in Österreich - Funny placenames in Austria

Wankheim, ein Lied nur aus Ortsnamen! / Song made up of placenames only!

Was uns unsere Orts- und Flussnamen erzählen

Nachnamen

Was uns Familiennamen erzählen

Namenskunde

Die beliebtesten Vornamen 2010

Die Botschaft der Vornamen

Kreatives Schreiben: Namensgebung

Logiciel "Dictionnaire des toponymes de France"

Toponymie

L'origine des noms des lieux

Langages et aphorisme dans la chanson congolaise. Masque onomastique.

Ономастика села Колыбелка / Onomastics of Kolybelka village

Администрация подготовила новый реестр улиц Томска

Monday, October 14, 2013

ANR funded project: projet ContNomina

Exploitation du contexte pour la reconnaissance de noms propres


[these] Offre : Exploitation du contexte pour la reconnaissance de noms propres, LORIA/INRIA Nancy
(14/10/2013)

De : Irina Illina irina.illina [ chez ] loria.fr


Dans le cadre du projet ANR ContNomina (2013-2016) (http://www.agence-nationale-recherche.fr/en/anr-funded-project/?tx_lwmsuivibilan_pi2[CODE]=ANR-12-BS02-0009), nous proposons une thèse (36 mois), financée par ce projet sur le sujet suivant :

Exploitation du contexte pour la reconnaissance de noms propres dans les documents diachroniques


Début : novembre- décembre 2013
Lieu : Nancy LORIA /INRIA et LIA Avignon

http://lia.univ-avignon.fr/fr/content/contnomina
 



Résumé :

L'adaptation des systèmes de reconnaissance de la parole vise à
rapprocher les modèles des conditions d'utilisations présumées ou
observées : au locuteur, à l'environnement acoustique, au domaine,
etc. Tandis que les adaptations acoustiques peuvent être réalisées de
façon supervisée ou non-supervisées, sur des collections de données de
tailles variables, les adaptations du modèle de langage requièrent des
grandes quantités de données et sont appliquées dans la phase de
conception du système.

Dans cette thèse, nous nous concentrerons sur la contextualisation des
systèmes, opération qui consiste à réaliser une adaptation rapide et non
supervisée des ressources linguistiques (lexique et modèle de langage)
d'un reconnaisseur de parole. On traitera en particulier du problème de
la reconnaissance des noms propres, pour lesquels une bonne couverture
lexicale est très difficile à obtenir alors qu'ils participent
significativement à l'intelligibilité du discours.
Ce travail comporte
deux parties qui concernent respectivement la modélisation des contextes
et l'intégration de ces modèles dans un processus de reconnaissance
multi-passes.





Liste des personnes à contacter :
Irina Illina , Responsable du projet ANR ContNomina , INRIA-LORIA , Nancy: http://www.loria.fr/~illina/
équipe Parole, tel 03 54 95 84 90, illina [ chez ] loria . fr
Dominique Fohr , tel 03 83 50 20 27, fohr [ chez ] loria . fr



http://www.loria.fr/~illina/fr_recrutement_These.html

Wednesday, October 9, 2013

Naming Strategist at Siegel+Gale

Naming Strategist

Location: San Francisco
Company Order Number: 426
Nr. of openings: 1

http://www.siegelgale.com/


Description

Siegel+Gale is a global brand experience consultancy that uses the power of simplicity to help brands reach their true potential. We help them reveal the essential truths of their organization, we tell engaging stories that connect with their audiences and we deliver meaningful experiences that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing. We’re also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.




Vision

At Siegel+Gale, you’ll put your skills to work by helping us create experiences that delight and engage consumers for some of the most well-known brands in the world. We work in all the spaces and places people interact with an organization—internally and externally—through print, online, mobile, tablet and physical spaces. We believe that individual interactions, even the most fleeting ones, matter just as much as the overall experience—and the strategies we develop reflect that. Are you nodding your head, wondering why you’re not already working here? Then you should be a Naming Strategist at Siegel+Gale.




You are a great fit for this position if you have:


  • Experience in creating high impact, innovative, breakthrough, on-strategy names and nomenclature systems, at a specialized or integrated firm or freelance/own business
  • Experience in presenting and selling through names with clients where naming played a critical strategic role
  • Experience in developing and presenting naming briefs and presentations
  • Experience in working with strategist and practitioners from other creative disciplines such as design and copywriting
  • Have an undergraduate and/or graduate degree in the humanities
  • Must possess strong writing skills
  • Must possess strong critical thinking and creative skills
  • Must be articulate and comfortable speaking in groups
  • Background in linguistics, or be fluent in another language
  • Committed to the pursuit of new ideas and ways of looking at creativity as it applies to branding and business
  • Client service
  • Presentation skills
  • Working knowledge of linguistics
  • Working knowledge of trademark law





As the Naming Strategist at Siegel+Gale, you will:


  • Name generation
  • Naming presentations and briefs
  • Linguistic and TM analysis
  • Direct client contact
  • Plays a key role or lead client meetings and sessions
  • Proactively seeks new assignments and contributes to team
  • Demonstrates curiosity and growth for/in our industry
  • Works and interacts with team members from all departments





Please apply online at http://www.siegelgale.com/why-siegelgale/careers/