Showing posts with label naming. Show all posts
Showing posts with label naming. Show all posts

Tuesday, September 1, 2026

Nick, I. M. (ed.). 2026. Names, Naming, Diversity, and Identity in Youth Literature

 A name in a children’s book may look like one of the smallest elements of the story. Yet it can carry an extraordinary amount of information. It can tell readers where a character comes from, which language a family speaks, whether somebody belongs to a community or is treated as an outsider. A name can be deliberately mispronounced, translated, shortened, replaced, reclaimed, invented, hidden, or imposed. In fantasy, it can help construct an entire civilization. In migration literature, it can become a point of tension between heritage and assimilation. For a young protagonist struggling with identity, simply insisting on one’s real name may become an act of agency.


These are the questions at the heart of the newly published volume Names, Naming, Diversity, and Identity in Youth Literature, edited by I. M. Nick and published by Bloomsbury Academic in the series Names and Naming in the Social Sciences and Humanities. The Canadian edition lists the hardback as published on 25 June 2026; the volume has 168 pages, fifteen tables, and seven chapters. Nick is President of the Germanic Society for Forensic Linguistics, Editor-in-Chief of NAMES: A Journal of Onomastics, and a former President of the American Name Society.

Bloomsbury: Names, Naming, Diversity, and Identity in Youth Literature

The publisher places the collection in a particularly contemporary context. Youth literature has become increasingly attentive to ethnic, racial, linguistic, cultural, religious and other forms of diversity, while books dealing positively with difference and group belonging have simultaneously become objects of public controversy and restriction. The volume asks what names and acts of naming contribute to these representations. Its primary geographical emphasis is Anglo-American, something the publisher itself acknowledges, but the conceptual range extends from invented fantasy worlds to migration, Asian American and Latinx experience, multicultural picturebooks and gender diversity.

Because the volume is so new, what follows is best understood as an introduction rather than a conventional book review. For this presentation, I have compared Bloomsbury’s table of contents and book preview with publicly available research by the contributors and with abstracts from the 2026 meeting of the American Name Society. That additional material makes it possible to say considerably more about several chapters than their titles alone would reveal. Three of the book’s contributions, by Sharon N. Obasi, Susan J. Behrens, and Edcel Javier Cintrón-Gonzalez with Adriana De Persia Colón, were in fact presented in closely related form during the ANS session “Diversity in Youth Literature” on 21 February 2026.

From character names to entire imagined cultures

1. Michael Adams — Onomasticon Fantasticum: Names and Cultural Diversity in Fantasy for Young Readers

The opening chapter, by Michael Adams of Indiana University Bloomington, begins with an important distinction. In books for very young children, names frequently work primarily at the level of character: readers encounter and identify with Peter, Alexander, and other individual protagonists. As narrative worlds become more complex, however, names acquire a broader function. They help readers build and navigate fictional worlds. In fantasy, Adams argues, naming becomes especially important because names serve as landmarks in geographical, social and cultural space.

Adams compares three major fantasy traditions: J. R. R. Tolkien’s The Lord of the Rings, J. K. Rowling’s Harry Potter novels, and Philip Pullman’s His Dark Materials. His argument is not that all fantasy naming works in the same way. Tolkien’s philological construction of languages makes names part of the deep cultural architecture of Middle-earth; Rowling’s names, in Adams’s reading, tend more often to characterize individuals; Pullman raises more philosophical questions about naming, reference and ontology.

Tolkien provides the clearest demonstration of what literary onomastics can contribute. Elves, dwarves, hobbits and different human populations possess distinctive languages and naming systems. Aragorn, Strider and Elessar, for example, are not merely three labels for the same person: each locates that person differently within a cultural relationship. Adams treats such multiple naming as a way of making cultural difference perceptible to the reader.

It is an excellent choice for the opening chapter because it establishes one of the collection’s central principles: a literary name is not simply decorative vocabulary. It can be part of narrative structure itself.

When migration reaches the personal name

2. Sharon N. Obasi — Whispering Names, Shouting Identities: The Power of Naming in Youth Literature About Immigrants and Immigration

Sharon N. Obasi of the University of Nebraska at Kearney moves from invented worlds to one of the most tangible naming experiences in real life: migration.

Her ANS abstract provides a useful guide to the chapter’s concerns. Personal names, Obasi argues, transmit cultural heritage, family lineage and historical memory. Migration can transform them into sites of negotiation. A migrant may repeatedly encounter mispronunciation or misspelling, feel pressure to adopt a name that is easier for the dominant society, or discover that different transliterations have consequences in official documentation. For asylum seekers, inconsistent name forms can even create legal difficulties.

Youth literature can make these apparently small linguistic experiences visible. Retaining a name, altering it, accepting another form or resisting one can dramatize the larger tension between adaptation and cultural continuity. Obasi’s abstract describes names in the texts she studies as resources for resistance, resilience and transformation.

The chapter therefore raises an important question for literary onomastics: when a fictional immigrant child’s name is made “easier” for others, who is actually being asked to adapt—the name bearer or the surrounding society?

Asian American naming: pride or assimilation?

3. Jung Kim and Sohyun An — Asian American Names in Children’s Literature: Opportunities for Cultural Pride or Promoting Cultural Assimilation?

The question becomes even more explicit in the chapter by Jung Kim of Lewis University and Sohyun An of Kennesaw State University.

The title deliberately presents two possibilities. Can children’s literature use Asian American names to strengthen cultural pride and make minority identities visible? Or can narratives about supposedly “difficult” names unintentionally reproduce the assumption that the child must accommodate the dominant English-speaking environment?

The book preview shows that this is not merely an impressionistic discussion. The chapter contains a table systematically identifying the titles, authors, publishers, publication years and racial/ethnic backgrounds of the principal characters in the corpus examined.

The authors’ backgrounds make this investigation particularly interesting. Jung Kim’s scholarship brings together literacy, race, equity and Asian American children’s and young-adult literature; Sohyun An’s research focuses on K–12 Asian American studies, curriculum and anti-racist social-studies education.

Their chapter belongs to a growing body of research showing that names in Asian American childhood contexts are far from trivial. Earlier scholarship has examined Korean American children negotiating names across home, school and peer environments, while more recent work has connected Asian American naming practices explicitly with experiences of racialization. The new chapter carries that discussion into literary representation.

The question in its title is therefore particularly well chosen. Representation alone does not guarantee inclusion. A book can prominently feature a Korean, Chinese, Vietnamese or other Asian name while still constructing the surrounding culture as the norm to which that name must eventually adjust.

Naming as a resource when other forms of power disappear

4. Susan J. Behrens — Support, Hope, and Strength Through Naming in Fiction for Young Readers: Young Protagonists Harnessing Names to Survive Powerlessness

Susan J. Behrens of Marymount Manhattan College turns to young characters facing poverty, exploitation and other forms of profound social powerlessness.

Her ANS abstract identifies three recurring onomastic strategies. First, related or parallel names can create bonds between characters, providing young protagonists with networks of support. Second, protagonists may rename themselves or adopt monikers that permit them to imagine another identity and another future. Third, characters may reject false or oppressive labels and insist on the names that express their authentic selves.

Behrens has developed closely related arguments in the 2025 article “Naming to Survive in the Face of Powerlessness: Four Case Studies from Fiction for Young Readers,” published in NAMES. There she studies contemporary YA protagonists confronting mental-health crises, HIV/AIDS, the trauma of school shootings and the marginalization of Roma youth, arguing that attention to “true” names can become a literary model for self-advocacy and agency.

That makes this chapter particularly significant for literary onomastics. It moves beyond asking what a fictional name means etymologically and asks what a character can actually do with a name.

A name can create a relationship. A nickname can offer temporary escape. An imposed label can diminish somebody. Reclaiming a name can reverse that relationship of power.

Picturebooks and the first lesson in respecting a name

5. Sally Brown and Nahiris Lugo Munoz — Who Am I? The Storied Worlds of Naming Practices and Identity in Multicultural Children’s Picturebooks

The chapter by Sally Brown and Nahiris Lugo Munoz of Georgia Southern University shifts attention to picturebooks and therefore to some of the youngest readers represented in the collection.

The preview suggests a particularly methodical study. The authors identify selected “naming picturebooks” together with the cultural backgrounds of their authors and illustrators; they develop a Names and Naming Practices Picturebook Evaluation Tool intended to assess accuracy and authenticity; and their analysis includes explicit themes and coding categories.

A newly published companion study helps illuminate why this matters. In “More Than a Name: Identity, Culture, and Representation in Children’s Picturebooks,” Sally Brown, Yáng Wáng and Nahiris Lugo Munoz combine interviews with seven culturally diverse educators with analysis of multicultural picturebooks. They find that names and name stories possess considerable emotional and cultural significance, while mispronunciation and alteration can negatively affect children’s experiences. The authors also discuss books such as Becoming Vanessa and Say My Name as resources for identity affirmation and classroom empathy.

This is an especially productive direction for onomastics. A picturebook about a name does not simply tell children that cultural difference exists. It can model how one responds to another person’s name: whether one listens, learns its pronunciation, asks about its history, or instead tries to replace it with something more familiar.

In that sense, naming literature can provide some of a child’s earliest lessons about linguistic respect.

“My name is not Ivy-Liz”

6. Edcel Javier Cintrón-Gonzalez and Adriana De Persia Colón — My Name Is Not “Ivy-Liz,” It’s “Iveliz”: Naming Practices and Negotiations of Space and Identity in Latinx Youth Literature

The title of the chapter by Edcel Javier Cintrón-Gonzalez of Illinois State University and Adriana De Persia Colón of the University of Cambridge contains its argument in miniature.

Iveliz is not Ivy-Liz.

A seemingly minor act of pronunciation becomes a contest over who has the authority to determine what another person is called.

Fortunately, an ANS abstract by the same authors identifies two of the literary works at the center of their research. In Elizabeth Acevedo’s With the Fire on High, they examine the naming of Emoni, a teenage mother negotiating her future, against histories of erasure and assimilation. In Andrea Beatriz Arango’s verse novel Iveliz Explains It All, the protagonist repeatedly insists on the pronunciation and significance of names rather than making them more “palatable” to the dominant culture.

The authors connect naming with the negotiation of space. That formulation is particularly insightful. Correcting somebody who changes Iveliz into Ivy-Liz is not only a phonetic correction. It is a claim to social space: I do not need to linguistically reshape myself in order to be admitted here.

The chapter therefore shows how literary naming can express assimilation and resistance without requiring lengthy political explanation. A few syllables can carry the whole conflict.

Toward a “rainbow onomastics”

7. I. M. Nick — Rainbow Onomastics: Literary Strategies for Naming Characters in Children’s Books for and About Gender Diversity

Editor I. M. Nick closes the volume by examining naming and gender diversity in children’s literature.

The publicly accessible material does not provide enough of the chapter itself to reconstruct its individual literary analyses responsibly, so some caution is necessary here. What can be established is revealing nonetheless. The book preview shows that the chapter includes a figure presenting registered US violent-crime rates between 2017 and 2021 according to gender identity and sexuality. In other words, Nick does not treat the naming of gender-diverse characters as a purely stylistic question; literary naming is placed against a broader social context in which identity labels and personal identities can have serious real-world consequences.

The chapter also follows logically from Nick’s previous work. In the 2024 volume Names, Naming, and the Law, Nick and Sharon N. Obasi co-authored a chapter on laws and policies regulating personal names and transgender and gender-diverse identities in the United States and Canada. That study examined the relationship between chosen names, gender identity and official documentation.

Rainbow Onomastics brings related questions into literature for younger audiences. How do authors create names for gender-diverse characters? How does renaming communicate identity? What happens when the name used by the self conflicts with the name used by others? And how can literature represent such choices without reducing a character to a category?

Those questions make the final chapter a logical endpoint for the collection: naming is presented not only as something society does to individuals, but something individuals can use to articulate who they are.

Seven chapters, but one larger argument

Seen together, the chapters create a striking progression.

Michael Adams begins with the invented names of imaginary cultures. Sharon Obasi moves into the instability of immigrant names. Jung Kim and Sohyun An ask whether Asian American names in children’s literature foster cultural pride or assimilation. Susan Behrens examines naming as a resource for young people facing powerlessness. Sally Brown and Nahiris Lugo Munoz bring the discussion into multicultural picturebooks and early education. Cintrón-Gonzalez and De Persia Colón show pronunciation itself becoming a negotiation of Latinx identity. Finally, I. M. Nick examines names used to represent gender-diverse childhoods and identities. The complete seven-chapter structure is confirmed by Bloomsbury’s table of contents.

What holds these apparently different topics together is a shift in the basic question of literary onomastics.

Instead of asking only:

Why did the author choose this name?

the volume repeatedly encourages us to ask:

Who has the right to name? Who has the right to change a name? Who must learn whose pronunciation? What social information does a name make visible? What disappears when it is altered? And what new identity becomes possible when someone names themselves?

That is perhaps the book’s strongest contribution.

A timely expansion of literary onomastics

Literary onomastics has traditionally been particularly strong at uncovering etymology, symbolism, sound associations, intertextual references and authorial wordplay. Names, Naming, Diversity, and Identity in Youth Literature does not abandon any of those concerns. Instead, it adds a strongly socio-onomastic dimension.

Names move between texts and society.

Tolkien’s multiple names encode encounters between invented cultures. An immigrant child’s name carries a language across a border. An Asian American protagonist’s name can expose assumptions about assimilation. A teenager can discard a damaging label. A teacher can either learn a child’s name or continually distort it. Iveliz can refuse to become Ivy-Liz. A gender-diverse character can claim a name that expresses an identity more accurately than the one assigned by others.

Bloomsbury’s endorsements accordingly emphasize the collection’s treatment of belonging, resistance and empowerment, as well as the unusually broad movement from fantasy and picturebooks to novels and verse.

There is one limitation worth noting even in an introductory presentation. Despite the broad title, the publisher describes the volume itself as primarily Anglo-American in geographical focus. That leaves considerable room for future comparative work: naming and youth literature in Africa, Asia, continental Europe, the Middle East, Latin America beyond US Latinx writing, and Indigenous literary traditions could eventually expand this conversation considerably.

But as a starting point, this compact seven-chapter collection demonstrates convincingly just how much can happen in the space occupied by a personal name.

Why this book matters to onomasticians

Perhaps the most important achievement of Names, Naming, Diversity, and Identity in Youth Literature is that it takes young readers seriously.

Children encounter onomastic diversity long before they know the word onomastics. They notice that some classmates’ names are repeatedly mispronounced. They learn that grandparents use one form of a name and teachers another. They discover nicknames, pseudonyms, translated names and chosen names. Through fantasy they learn that another people may possess a completely different naming system. Through migration stories they encounter names that cross languages and borders.

Youth literature is therefore one of the earliest places in which people learn what names can mean socially.

And that makes the study of names in such literature anything but marginal.

A child reading about Iveliz insisting on Iveliz, a migrant protagonist retaining a heritage name, or Aragorn being known differently across several cultures is also learning something about the relationship between language, identity and other people.

That is where this new volume is particularly successful conceptually. It demonstrates that names in youth literature can operate simultaneously as linguistic forms, literary devices, cultural inheritances, social classifications and acts of self-definition.

In other words, the question is no longer merely What is in a name?

For young readers, the more interesting question may be:

What can a name do?


Bibliographical information

Nick, I. M. (ed.). 2026. Names, Naming, Diversity, and Identity in Youth Literature. Names and Naming in the Social Sciences and Humanities. Bloomsbury Academic. 168 pp. ISBN 978-1-6669-7586-4. The Canadian hardback edition is dated 25 June 2026.

Book information and ordering at Bloomsbury

Announcement on LINGUIST List

Susan J. Behrens, “Naming to Survive in the Face of Powerlessness” in NAMES

Saturday, January 18, 2025

CfP: International Conference “Naming, Renaming: the Power of the Name in English-Speaking Cultures and Literature”

 PDF


November 13 & 14, 2025 


Université Jean Moulin Lyon 3 




Naming is an act that first echoes Saussure's question of the arbitrary nature of the linguistic sign (does a sign have meaning in itself or does it only designate a referent?), but also questions the performative power of language. If one can do things with words (Austin, 1962), then naming a place, a person, a community, an accent, an ethnic, political or social group contributes to granting it a linguistic reality and recognizing its extralinguistic existence. Paradoxically, naming or renaming shapes and orders the way we perceive the world, but it also entails exclusionary mechanisms (Bourdieu, 1980). Thus, the original act of naming constitutes a form of violence that imposes boundaries and attempts to define identities that are by nature fluid and multilayered (Derrida, 1987-1993; Bhatia, 2005), and the act of renaming can lessen or heighten this violence. These observations will lead us to consider several approaches.

Papers related to onomastics will be welcome; studies on the subject (Hough, 2016) examine the meaning and motive behind proper names, whether in toponomastics (place names), anthroponymy (personal names) or socio-onomastics (studies of proper names in social context). Sociology and history are also interested in the meanings and evolution of names of places, particularly in public spaces (Mask, 2020a). For instance, the Black Lives Matter movement has revived debates around these names, both in the United Kingdom and in the United States (Mask, 2020b). 

From an applied linguistics perspective, attention could be paid to the coexistence of several signs for the same referent, such as a human referent in a sociocultural and interactional approach (coexistence of first and/or last names, nicknames, or even insults). We could also consider the creation, evolution, integration mechanisms and role of lexical or semantic euphemistic neologisms in language, as related to the concept of euphemism treadmill (Allan and Burridge, 2006).

Submissions in the field of English for Specific Purposes could focus on the terminology used to name objects, concepts and notions in a specific field, as well as the translation of these new terminological units. Moreover, researchers label and name certain concepts, behaviours or sociological and historical phenomena, which some political movements appropriate, hijack and distort in order to demonize them (critical race theory, intersectionality...) (May, 2014; Ray, 2022). This relationship between academia and political discourse is worth studying.

Sociologists analyse the evolution of identity markers (racial and gender categories, etc.). These names or labels (Becker, 1966) can be assigned, adopted, claimed and/or undergo a semantic shift: these changes reveal transformations in power dynamics and the acceptability of “deviant” behavior (Goffman, 1963). Naming can also reflect the agency of dominated people and groups; it can constitute a choice and a statement about the way they want to present themselves and be perceived. A choice as personal as identity markers (first and last name) can be a political act (Almack, 2005; Boxer, 2005; Benson, 2006; Edwards and Caballero, 2008; Patterson and Farr, 2017). It can also be a matter of reclaiming a term historically used as an insult in a perspective of self-affirmation and empowerment (Rand, 2014). In healthcare studies, presentations could examine the way “pathologies” and “disordered” are named and considered over time— those labels may be questioned or not by those they refer to, as is the case for addiction and trans identities among others (Stroumsa, 2014; Castro-Peraza et al., 2019). 

Naming practices are also examined in literature, as authors have often explored the subtleties of identity and questioned the role of names in its construction. While names reflect character traits, histories and symbolic meanings, the process of (re)naming often implies the transformation or rejection of identities, as a result of personal or cultural struggles. The way characters grapple with their names reflects their journey of self-discovery, resistance or acceptance in the text. Literature thus reveals the act of naming as a complex, unstable process that resists definitive closure, between the desire for a fixed meaning and the reality of inherent fluidity or multiplicity. Through naming, we can open a debate on how readers are invited to explore the complex layers of meaning in a text, questioning and redefining notions of self, identity, society and reality. This exploration also raises the question of what is not named, of what is at stake in silence, or even silencing. This can be unveiled through stylistic and narratological choices, thus the choice to refuse or deny a name becomes central in the interpretative process.

Among the possible avenues of inquiry, we will consider papers that fall under the following themes: 

➢ Naming, renaming people, characters and places: naming practices in immigrant communities and by transgender people; choice of family names, in particular in LGBTQ+ families; naming in the context of slavery; influence of religion on naming practices (parents, conversion...); (mis)pronunciation of foreign names; naming of communities; activism around names in public space: cities, schools, streets; onomastic and narrative analysis. 

➢ Reclaiming names: reclaiming “insults” as a way of asserting an identity (queer, N-word, tranny…); political use or exploitation of scientific terms or concepts (freedom, critical race theory, intersectionality, etc.). 

➢ Power dynamics at work in naming processes: who has the power to (re)name? What are the political, symbolic consequences of naming people and groups? Which factors influence the choice of a name? Renaming in order to politically demonize? 

➢ Naming as classification: (re)defining literary and cinematographic genres; evolution of names for “medical disorder” between pathologization or empowerment; classifying acts and practices in order to forbid or punish them more or less severely (war on terror, war on drugs, “obscenity”…) 

Proposals of around 500 words in English or in French accompanied by a short biography should be sent to namingconference@gmail.com before March 25th, 2025. We will consider proposals analysing any English-speaking country, or adopting a comparative approach. All approaches to the subject are welcome: historical, judicial, sociological, political, cultural (literary, artistic, cinematographic…), economic. We welcome proposals from experienced researchers, doctoral and other graduate students. 

Tuesday, December 8, 2020

Book Review "Naming, identity and tourism"

 link

There is a new book, Naming, identity and tourism, edited by Luisa Caiazzo, Richard Coates and Maoz Azaryahu, 2020. It has been reviewed in the Scandinavian Journal of Hospitality and Tourism by Sergei Basik (Conestoga College, Canada). 


Cambridge Scholars Publishing, 2020, 233 pp., ₤ 61.99 (hardcover),ISBN 978-1-5275-4286-0



The first 50 downloads are free at: link .






Thursday, September 5, 2019

International Workshop: The politics of place naming in Turkey

Neotoponymy

The politics of place naming in Turkey

Naming, Erasing, Re-naming: Political Uses of Place Names in Turkey

https://twitter.com/history_kurdish/status/1053695972876935171?s=20

The politics of place naming in Turkey have historically been dense and controversial. Naming and/or renaming places are political acts that affect daily lives, and often happen in conflictual terms and temporalities, through official and non-official mechanisms. This workshop brings together a multidisciplinary group of researchers and civil society actors to think the contemporary investment of the toponymical field in Turkey from a critical perspective. 

Contemporary Turkey appears to be a hotspot in terms of political investment in the linguistic and semiotic fields. In a historical perspective, the politics of place naming in Turkey can be seen as a succession of periods characterized by radical or progressive ruptures with pre-existing orders through the mobilization of founding myths, new repertoires and figures.  We are interested in historical and contemporary official top-down state orchestrated naming policies and mechanisms, as well as non-official or semi-official bottom-up practices used by individuals active in minority politics, and social and political movements. We feel the necessity to think contemporary dynamics in light of historical erasures, repetitions, attempts and failures at restitutions of older names, and/or intrusions of new forms that accompany political and economic developments in Turkey. We are interested in navigating between scales, times, and spaces; from regional district names to street names, train stations to forests, damns to bridges or airports, schools to prisons, hospitals or cemeteries.
This workshop builds on the contributions of participants in the fields of toponymy, semiotics, history, urbanism, architecture, and the political uses of patrimonial and historical references. In the context of Turkey, working on the politics of place naming, also implies to draw on works on memory, trauma, political and social activism, and art. 

The first day of the workshop is open to the public (program).

The second day is reserved to invited guests, with roundtable discussions on methodological issues particular to the Turkish context, efforts to sort emerging transversal issues, and comparative perspectives relevant to larger theoretical considerations in the field of toponymy and neo-toponymy. 
Our collective work will be published in a peer-reviewed publication and aims to lead to the creation of a transnational observatory on toponymical transformations in Turkey.

Research questions in this workshop include but are not limited to the following topics:

  • Promotion and erasure of toponymical repertoires;
  • Processes of Turkification & modes of resistance;
  • Ottoman, néo-Ottoman, national and post-national historiographies;
  • Actors involved in place naming: National leaders and cults of personality, role of the bureaucracy & local administrations, private sector, civil society, political parties;
  • Gender and naming policies;
  • Geographies of trauma & archaeologies of violence in the politics of naming;
  • Methodologies and sources: archives, oral history, official and alternative cartographies;
  • Labelling, marketization, commodification;
  • Technologies of power & regime change;
  • Time scales, moments of change and transition in place naming
ractical Information
The symposium will be held in Geneva at UniBastions (room B214)
* 12.09.19, open to public
* 13.09.19, reserved to participants and guests
PROGRAMME (02.09.19, pdf)
Scientific authorities
Faculté des sciences de la société, Département de géographie et environnement

Thursday, June 27, 2019

Call for book chapter proposals: Names, Naming, Identity, and the Law


Professor I. M. Nick, Editor-in-Chief of NAMES and Immediate Past President of the American Name Society, has issued a call for book chapter proposals on the topic of Names, Naming, Identity, and the Law. This call is for chapter proposals that critically address one of the following two sub-areas:

SUB-AREA ONE: the relationship between names, naming, the law and one of the following areas of identity: gender identification, sexual orientation, ethno-racial classification, family status, political affiliation, socio-economic attainment, religious denomination; nationality and citizenship, etc.


SUB-AREA TWO: the analytical methods used by private industry and/or governmental agencies to covertly or overtly extrapolate information about name-bearers’ potential identity using onomastic data.
The focus of this publication is placed upon nations where English is used as either a national or official language. However, chapter proposals that draw comparisons with other geolinguistic areas are also welcome. Proposals may explore any type of name (e.g. personal names, place names, trade names, brand names, etc.). The intended readership for this publication is made up of university students in advanced courses (upper undergrad/grad) as well as researchers in the disciplines of linguistics, language policy, law, history, sociology, government and politics. Despite the interdisciplinary appeal of this publication, this volume is primarily intended for students and scholars in language/linguistics. Researchers are encouraged to contact Dr. Nick with any questions regarding the suitability of envisioned themes. (mavi.yaz@web.de)
Proposal Submission Deadline: January 5, 2020

Saturday, November 24, 2018

Be Creative Name Developer in Miami!

with French/Portuguese or  with Chinese

Have you ever dreamed of creating names for a living? Naming drugs, consumer products, medical devices, or companies? Now's your chance to become the brain behind the name.

Brand Institute, Inc., the global leader in name development, seeks a creative, driven and dedicated individual for an entry level position on our in-house creative team.

Our clients are mostly pharmaceutical companies, but we also have a significant presence in the consumer/B2B space. Potential candidates should have excellent communication skills, a strong knowledge of the English language (knowledge of etymology and linguistics is a plus) and must be able to work in the downtown Miami area.

Since this position includes the creation of pharmaceutical brand names, a degree, background or propensity for science, biology or chemistry is potentially beneficial, but not a position requirement.

Creative Name Developer Responsibilities:

- Create compelling names for products, services, companies, etc. on deadline.
- Act as leader for an assigned region, managing regional project work and functioning as liaison between regional directors and the creative team
- Develop creative briefs, prepare naming deliverables, and handle any other branding requests as assigned.
Requirements for Creative Name Developer:
- A minimum of a bachelor's degree in one of the following fields: Creative Writing, English, Advertising, Marketing, Journalism, Linguistics, Copywriting, Communication, or related field
- A working knowledge of Microsoft Office
- Creativity
Helpful but Not Required:
- An understanding of creative strategy, brand positioning and/or a fundamental knowledge of the Pharmaceutical / Medical Industry
- Bilingual (English + French or Portuguese) or Mandarin speaking who translates easily English - Chinese

Brand Institute offers excellent benefits and a 401(k) package.
If you feel you meet the above qualifications and would make a great addition to the Brand Institute Creative Team, please e-mail your resume and cover letter to careers@brandinstitute.com. Visit our website at: www.brandinstitute.com

Wednesday, July 25, 2018

Creative Name Developer


link



Have you ever dreamed of creating names for a living? Naming drugs, consumer products, medical devices, or companies? Now's your chance to become the brain behind the name.
 

Brand Institute, Inc., the global leader in name development, seeks a creative, driven and dedicated individual for an entry level position on our in-house creative team.
Our clients are mostly pharmaceutical companies, but we also have a significant presence in the consumer/B2B space. Potential candidates should have excellent communication skills, a strong knowledge of the English language (knowledge of etymology and linguistics is a plus) and must be able to work in the downtown Miami area.
Since this position includes the creation of pharmaceutical brand names, a degree, background or propensity for science, biology or chemistry is potentially beneficial, but not a position requirement.

Creative Name Developer Responsibilities:
  • Create compelling names for products, services, companies, etc. on deadline.
  • Act as leader for an assigned region, managing regional project work and functioning as liaison between regional directors and the creative team
  • Develop creative briefs, prepare naming deliverables, and handle any other branding requests as assigned.
Requirements for Creative Name Developer:
  • A minimum of a bachelor's degree in one of the following fields: Creative Writing, English, Advertising, Marketing, Journalism, Linguistics, Copywriting, Communication, or related field
  • A working knowledge of Microsoft Office
  • Creativity
Helpful but Not Required:
- An understanding of creative strategy, brand positioning and/or a fundamental knowledge of the Pharmaceutical / Medical Industry
- Bilingual (English + French or Portuguese)
Brand Institute offers excellent benefits and a 401(k) package.

Location Brand Institute, inc.- Miami  
Position Requirements  
Open Date 5/8/2018  
Full-Time/Part-Time Full-Time



Thursday, June 14, 2018

Call for Papers: 2019 ANS Conference Special Panel on Names, Naming, Gender, Sex

ANS

The ANS is currently inviting abstract submissions for this special panel on Names, Naming, Gender, Sex, and Sexual Orientation at the 2019 annual conference, which will be to be held in conjunction with the Linguistic Society of America. Although all topics within the theme are welcomed, papers dealing with the following questions are of particular interest: 1) general naming trends and controversies within the LGBT community; 2) official naming policies and laws for the designation of gender, sex, and sexual orientation; 3) considerations around name selection and name changes for trans people; 4) the intersection of gender, power, and naming for LGBT people.

The deadline for receipt of abstracts is August 15, 2018. To submit a proposal, simply send in a 350-word abstract (excluding references), a 100-word shortened version, and a 80-word biographical sketch in prose. Please email these materials to Dr. I. M. Nick using the following address: mavi.yaz@web.de. For organizational purposes, please be sure to include the phrase “ANS-Gender 2019” in the subject line of your email. All proposals will be subject to independent blind review. Official notifications of proposal acceptances will be sent on or before October 1, 2018. All authors whose papers have been accepted must be current members of both the ANS and the Linguistic Society of America. Please feel free to contact Dr. I. M. Nick mavi.yaz@web.de or Ms. Laurel Sutton laurelasutton@gmail.com should have you any questions or concerns.
We look forward to receiving your submission!

Sunday, May 20, 2018

Praktikum ab August 2018 im Bereich Mercedes-Benz Brand Naming

link

  • Stellennummer:

    200059
  • Veröffentlichungsdatum:

    15.05.2018
  • Tätigkeitsbereich:

    Marketing & Vertrieb
  • Fachabteilung

    Marken-Namensgebung und Markendesign









Das Markenmanagement ist verantwortlich für die Stärkung und Weiterentwicklung der Marke Mercedes-Benz und der zugehörigen Sub-Marken. 
Im Team Brand-Naming werden hierzu stimmige und eingängige Markennamen und markenspezifische Begriffe (Nomenklaturen) im Bereich PKW entwickelt. Diese entstehen in kreativen Prozessen, werden markenrechtlich und sprachlich geprüft und durchlaufen einen Freigabeprozess. Entscheidend sind der kontinuierliche Beitrag zum Markenbild sowie die sprachliche Repräsentanz der Marke. 

Ihre Aufgaben umfassen im Brand Naming:
- Unterstützung bei der Erarbeitung von Naming-Konzeptionen für PKW Nomenklaturen
- Durchführung von Wettbewerbsanalysen zu spezifischen Themenstellungen
- Erstellung von Entscheidungsvorlagen
- Erstellung von Sprachprüfungsanträgen zu neuen PKW Nomenklaturen und Markennamen 
- Kreative Ausgestaltung von PowerPoint-Folien zur Veranschaulichung von Namensvorschlägen
- Pflege interner Projektdokumentationen


Studiengang: Betriebswirtschaftslehre, Kommunikationswissenschaften, Wirtschaftswissenschaften, Geisteswissenschaften, Sprachwissenschaften oder ein vergleichbarer Studiengang 
Sprachkenntnisse: Sichere Deutsch- und Englischkenntnisse in Wort und Schrift, weitere Sprachen wünschenswert
IT-Kenntnisse: Sicherer Umgang mit MS-Office
Persönliche Kompetenzen: Präzise und flexible Arbeitsweise, Kreativität und die Fähigkeit out-of-the-box zu denken
Sonstige Kenntnisse: Interesse an automobilen Themen, Zukunftstechnologien, Mobilitätskonzepten, Sprache und Markenführung

Die Tätigkeit ist in Vollzeit
Sie haben Interesse? Dann bewerben Sie sich bitte ausschließlich online über unsere Homepage mit Ihren vollständigen Unterlagen als Anhang (Lebenslauf mit Angabe der Staatsangehörigkeit, Immatrikulationsbescheinigung, aktueller Notenspiegel, relevante Zeugnisse, ggf. Pflichtpraktikumsnachweis und Nachweis über die Regelstudienzeit).
Angehörige von Staaten außerhalb des europäischen Wirtschaftsraums schicken ggf. bitte Ihre Aufenthalts-/Arbeitsgenehmigung mit. 
Wir freuen uns insbesondere über Bewerbungen schwerbehinderter und Ihnen gleichgestellter behinderter Menschen. Unter sbv-zentrale@daimler.com können Sie sich zudem an die Schwerbehindertenvertretung des Standorts wenden, die Sie gerne im weiteren Bewerbungsprozess unterstützt.

Fragen zum Bewerbungsprozess beantwortet Ihnen gerne HR Services unter der Telefonnummer +49 711/17-99544.

Tuesday, March 20, 2018

Nomen recherche un stagiaire


Friday, December 29, 2017

Call for papers "Naming, Identity and Tourism"

Universita degli studi della Basilicata


Naming, Identity and Tourism 

International Conference 

May 3–5, 2018 


Call for Papers 

As a multifaceted negotiation process, naming plays a crucial role in the social construction of space and time, in that it inscribes ideological messages about the past (and the present) into the texts of our everyday life. This critical perspective marks a recent shift whereby scholars in the social sciences and humanities are investigating the power relations inherent in naming practices, seen as an active and at the same time contestable process. As a result, there has been a growing interest in the relationship between names and a wide range of identity discourses—national, local, racial/ethnic— on the commodification of places, or on the politics of collective memory and on people attitudes.

Within the outlined trend toward the exploration of the significance of names and naming for issues of identity, attachment, and power relations, the role of tourism is still a rather underinvestigated area of research. Yet, as a few studies have highlighted, a ‘mere’ name may well draw tourists’ attention as a marker which signposts that something is worth visiting. More in detail, the relevance of naming practices in tourism stems from their ability to suggest distinction, originality, authenticity or even romance for a number of reasons ranging from linguistic, literary, historical and archeological references to local traditions as well as to the strategies adopted to rebrand places to make them more appealing to potential visitors.

The international conference invites original contributions to this emerging field of enquiry, fostering a multidisciplinary approach in exploring the broad theme of naming, identity and tourism.

We welcome theoretical contributions, case studies and methodological reconsiderations aimed at investigating the relationship between names/naming and identity within several areas of interest, including but not limited to:

• archaeology and tourism
• collective memory and tourism discourses
• film-induced tourism
• heritage tourism
• intangible heritage tourism
• literature-induced tourism
• naming controversies and tourism 
• recovering lost language in tourism discourses
• the commodification of tourist sights
• the use of minority languages for promotional purposes
• tourism discourses
• translation issues

Especially welcome are original papers within onomastic and critical discourse research or which highlight and apply new methodologies sourced from anywhere across the humanities and social sciences.

 Scientific Committee 

Giuseppe Balirano, Director of I-LanD (Identity, Language and Diversity Interuniversity Research Centre) Italy
Luisa Caiazzo, University of Basilicata, Italy
Oliviu Felecan, Technical University of Cluj-Napoca, North University Centre of Baia Mare, Romania
Peter Jordan, Austrian Academy of Sciences, University of Vienna, Austria
Iman Laversuch Nick, President of the American Name Society, Germanic Society for Forensic Linguistics, Germany
Oriana Palusci, University of Naples ‘L’Orientale’, Italy
Grant Smith, Eastern Washington University, United States

Abstract submission 

Please send an abstract of up to 300 words together with a brief biographical note to by January 15, 2018. Notification of acceptance will be sent by February 15, 2018.

Publication 

Selected papers, peer-reviewed by members of the Scientific Committee and other independent reviewers, will be invited for publication. Full paper submission by June 30, 2018.